Three cities – one destination
Pomorska Regionalna Organizacja Turystyczna [Pomorskie Regional Tourist Organisation] launched a promotional campaign of the Tricity – “Three cities, one destination”. Each of these cities has its own distinct character and provides tourists with a different experience. Together they create a unique atmosphere.
The unusual arrangement of the three adjoining cities is a great asset of the Tricity, a feature that has been accentuated in the new promotional campaign. Instead of one holiday destination, you can enjoy three of them simultaneously. The Tricity with its unusual location provides tourists with many experiences, and each city offers different attractions. Each town also has a slightly different character, although all of them share the same seaside location. Gdańsk, promoting the image of itself as a city that is open onto the world, attracts with its rich history. However, Gdańsk also delights with new, fashionable venues, modern architecture which complements the historical buildings, and a rich cultural and sports activities offering. Sopot, for over than a century regarded as one of the most fashionable seaside resorts, attracts tourists longing for walks along the sweeping expanse of sandy beaches, for the atmosphere of seaside towns, small cosy pubs and cafes and the constant murmur of the sea. Gdynia, the youngest of the three – a city born of the sea and dreams, with its distinctive modernist architecture, full of green parks and happy residents.
At the beginning of the summer season, the Pomorska Regionalna Organizacja Turystyczna (PROT) released a video clip promoting the 3 cities: Gdańsk, Gdynia and Sopot. The video was shot by the Poland By Locals team and the Smooth Ads Studio, and the song was written especially for the campaign by the band Lady Killer, in collaboration with Piotr Spychała and Arkadiusz Tyda.
“The underlying concept of the campaign is to present Tricity as a place where residents enjoy a high standard of living and to provide some ideas for leisure time activities throughout the year. With this campaign and video we wish to demonstrate how much Gdańsk, Sopot and Gdynia have to offer jointly – at least three times as much as anywhere else” – explains PROT on its website.
The video clip shows distinctive landmarks in the Tricity area, as well as a new Tricity mural, a project which is currently underway, and which can be seen at 295 Grunwaldzka Avenue in Gdańsk. The graphic effects were created by a Gdańsk artist Piotr “Tuse” Jaworski.
The campaign is aimed at the younger audiences and therefore all communication will be conducted on social media. Advertising banners and posts will redirect to the website www.trojmiasto.pomorskie.travel that will feature the tourist deals of PROT’s partners, competition forms and event maps. The first competition is already open for entries and here the participants will be asked to describe their favourite spot in the Tricity which has not been included in the promotional video. The most interesting description will be rewarded with a voucher to the value of PLN 600, to be redeemed at the Holiday Inn Hotel in Gdańsk.